What main goal does Starbucks focus on regarding its coffee sourcing practices?

The principal goal that Starbucks focuses on regarding its coffee sourcing practices is enhancing sustainability. This commitment encompasses a wide range of efforts aimed at not only securing high-quality coffee beans but also supporting environmentally responsible farming practices. By prioritizing sustainability, Starbucks aims to ensure that coffee is sourced in a way that fosters ecological balance and supports the livelihoods of farmers.

Through initiatives such as Coffee and Farmer Equity (C.A.F.E.) Practices, Starbucks establishes guidelines that promote responsible agricultural and trading practices. This includes working directly with farmers to improve their farming techniques, providing them with fair compensation, and ensuring that the communities involved in coffee production thrive. The emphasis on sustainability reflects a broader recognition of the importance of ethical sourcing in fostering long-term relationships with farmers and creating a sustainable supply chain.

In contrast, options focusing on maximizing profits or decreasing costs may not align with the long-term sustainability goals. Although reducing costs can be an aspect of business strategy, it should not come at the expense of ethical sourcing and sustainable practices. Meanwhile, while expanding global presence is important for business growth, it should be pursued in a manner that upholds the principles of sustainability and ethical sourcing, reinforcing Starbucks's commitment to making a positive impact on coffee-producing communities.