What is the purpose of Starbucks' "Coffee Quality Assurance" program?

The purpose of Starbucks' "Coffee Quality Assurance" program is to monitor and uphold high-quality standards throughout the coffee supply chain. This program is fundamental in ensuring that the coffee sourced meets the company's rigorous quality criteria, which encompasses various stages from cultivation, harvesting, processing, and transport to the final product. By maintaining these high standards, Starbucks ensures consistency in flavor, aroma, and overall quality of the coffee served to customers.

This focus on quality is critical not only for customer satisfaction but also for maintaining the integrity of the Starbucks brand. Quality assurance involves not just checking the end product, but also establishing relationships with farmers and suppliers to provide support and guidance in best practices. This holistic approach addresses potential issues before they affect the final product, thereby enhancing the overall coffee experience for customers.