What is the primary function of the Coffee Sustainability Council at Starbucks?

The primary function of the Coffee Sustainability Council at Starbucks is to provide oversight and guidance on sustainable sourcing initiatives. This council plays a crucial role in ensuring that Starbucks's coffee is sourced in an ethical and responsible manner, which aligns with the company's commitment to sustainability. They focus on developing strategies and frameworks for sourcing that not only meet quality standards but also support environmental and social considerations, such as the welfare of farmers and the preservation of ecosystems.

This focus on sustainable sourcing is essential for Starbucks to maintain its reputation as a socially responsible company. By guiding initiatives that promote practices such as fair trade, organic farming, and environmentally friendly agricultural techniques, the council helps to ensure that the coffee sourced for Starbucks meets both corporate and consumer expectations for ethical practices.