What is a critical factor that Starbucks evaluates when sourcing coffee?

The critical factor that Starbucks evaluates when sourcing coffee is the quality and sustainability of farming practices. This focus reflects the company's commitment to ethical sourcing and its dedication to supporting coffee farmers and their communities. By prioritizing sustainable farming practices, Starbucks ensures that the coffee it sources is not only high quality but also produced in a way that preserves the environment and supports the livelihoods of farmers. This approach helps to promote biodiversity and sustainable land use, making a positive impact on the ecosystems from which the coffee is sourced.

In contrast, the emphasis on merely the price of beans does not align with Starbucks’ values of long-term quality and sustainability. Additionally, while distance from distribution centers can impact logistics and costs, it is not a primary factor in their sourcing philosophy. Market trends in coffee consumption are important for business strategies but do not directly influence the ethical sourcing practices that are foundational to Starbucks' operational goals.