What does Starbucks do to ensure quality in coffee varieties sourced?

Starbucks ensures quality in the coffee varieties it sources by conducting cupping sessions, which are a method of testing and evaluating the flavor and quality consistency of coffee. Cupping involves assessing the aroma, flavor, acidity, body, and aftertaste of the coffee, allowing the team to make informed decisions about which beans to select based on a standardized process. This hands-on quality control practice helps Starbucks maintain high standards for its offerings and ensures only the best coffee reaches customers.

Focusing on sensory analysts alone does not encompass the entire quality assurance process, as it is only one aspect among many that contribute to evaluating coffee. Relying solely on supplier certifications would not guarantee that all quality aspects are met, as certifications can vary and may not address flavor or freshness. Conducting annual market research, while important for understanding consumer preferences, does not directly contribute to the quality assessment of the coffee itself.